COVID 19 Insights

As part of our continuing commitment to help retailers, brands and agencies better understand and engage shoppers, we launched this interactive map highlighting U.S. shopping behavior and sales impacts in response to the COVID-19 pandemic. You’ll find national, regional and statewide perspectives on the week’s hottest-selling – and declining – categories dating back to mid-January 2020.

Panic Buying has dropped nationwide as in-store foot traffic declines, while basket sizes continue to increase

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Note that Easter timing shift impacting year-over-year sales changes (Easter 2019 was a week later falling on 4/21/19). Source: Retailer-balanced panel of over 20K stores in the Catalina network, comparing current week vs. same week year ago on a per-store basis. No releasable data for North Dakota or Oklahoma.