Relevant. Real Time. Results.

We combine our deep analytics and insights with the richest buyer history database in the world to power buyR3scienceTM. Our products and solutions pinpoint the why behind every buy and mobilize meaningful, real-time engagement and results with the relevant 2% of buyers who drive 80% of brand volume (on average).

  • Retailers

    Grow sales and improve margins

    Increase loyalty

    Promote brand awareness

    Add value via our syndicated content

    Personalize the experience

  • CPG Brands

    Find and activate the right buyers

    Deliver the most relevant content

    Increase volume

    Build loyalty and drive repeat

    Grow share and sales

  • Agencies

    Build brand equity

    Optimize media at the store level

    Action unique buyer insights

    Reach shoppers online,
    in-store and via mobile

We have measurable outcomes down to a science!

  • Insights

    • The CMO Club Solution Guide: The REAL Drivers of Brand Growth in a Digital World

      The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the U.S. to create a CMO Club Solution Guide addressing “The REAL Drivers of Brand Growth in a Digital World.” The guide offers insights into the importance of marketers establishing a unified approach to measuring the efficiency and effectiveness of their multi-touch digital and traditional media efforts.

    • Defending Supermarket Share when Lidl Comes to Town

      In today’s highly challenging, uber-competitive retail environment, attention must be paid when a successful, global discount supermarket chain like Lidl comes to town.

    • The Center Store Revolution

      According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store.

  • Press Releases

    • Latest Catalina Shopping Data Shows Return To Great Outdoors Three Months After Covid-19 Officially Declared Pandemic

      Number of Shopping Trips Remain Down, Basket Sizes Way Up

      Three months after COVID-19 was officially declared a pandemic on March 11, and with virtually all states having reopened for business to various degrees, shopper intelligence leader Catalina continues to track the profound impact of the global health crisis on buying behavior across the U.S. Strong upticks in numerous categories…

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    • Kum & Go Convenience Store Chain - With 400 Stores In 11 States - Is The First Convenience Chain To Join Catalina’s Newly Fortified, Cross-channel Retailer Network

      Kum & Go to Leverage Catalina’s Buyervision and Support the Company’s Portfolio of Personalized Digital Products to Further Enhance the Shopper Experience

      Catalina Kum&Go.Partner-Logos Shopper intelligence leader Catalina, which understands and influences the purchasing decisions of more than 75% of American shoppers nationwide via relationships with leading CPG brands and 62 grocery, drug, mass and, now, convenience retailers spanning more than 23,000 physical stores, is adding Kum & Go (K&G) to its…

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  • Accolades

    • For Barilla, it was key that we understand the dollar value of our mobile advertising in terms of actual sales lift.
      Beth Reilly Barilla
    • Catalina’s Data Two-ups Google
      Greg Girard IDC Retail Insights
    • Results included a return on ad spend of $5.84, blowing past benchmarks by 289 percent. Ad awareness rose 5.4 percent, exceeding benchmarks by 182 percent.
      David Gianatasio Adweek